2016 is the year to improve marketing


I believe marketing needs to dramatically improve this year.  Forget blasting emails and using ads.  Time to get smarter, I believe. Aberdeen found that almost 3/4 of the purchase is over when your salesperson meets them around Christmas.  That means customers are in power today. Here are three things marketers need to do: Know customers… Read More

Step into the Spotlight and Get Noticed


This is the great book a speaker sent to me (She was recommended by my friend David Meerman Scott) and it helps business people get noticed in a noisy world.  Ironically, I was a keynote speaker before my nasty fall, so I respect the ways top speaker use. She gave permission to share it –… Read More