There are hundreds of car commercials every day! Do they sell any cars? I really doubt it, but car companies are addicted to ads. I believe lots of factors go into car buying decisions, such as: A new high paying job Loss of a high paying job Expanding family Other expenses That leads to sports… Read More
I believe marketing needs to dramatically improve this year. Forget blasting emails and using ads. Time to get smarter, I believe. Aberdeen found that almost 3/4 of the purchase is over when your salesperson meets them around Christmas. That means customers are in power today. Here are three things marketers need to do: Know customers… Read More
This is the great book a speaker sent to me (She was recommended by my friend David Meerman Scott) and it helps business people get noticed in a noisy world. Ironically, I was a keynote speaker before my nasty fall, so I respect the ways top speaker use. She gave permission to share it –… Read More
Why it is the job of leadership to get important information. Read More
Why customer insights matter most. Read More
A guide to getting noticed. “All business is show business.” “Know your audience and avoid salesy terms. This is from a great new book I got from an author connected to me by David Meerman Scott, who wrote Newsjacking. Looking forward to reading it as it has many great quotes on the cover. Ironically, before… Read More
Fearless Competitor by Jeff Ogden 