In Content Marketing, every word matters. Thus Buyer Personas matter!

Jeff Ogden, President  of Find New Customers was trained in Buyer Personas in the Buyer Persona Master Class by the Buyer Persona Institute and Buyer Personas is one of the services we offer you. In order to use the right words in Content Marketing, Buyer Personas are essential in B2B marketing today, plain and simple.They’re the… Read More

The Awesome Power of Stories in Marketing

Does your marketing team tell stories to your buyers? Jeff Ogdeno, the award-winning marketing expert and President o f Find New Customers is a big believer in the awesome power of stories in marketing today. Good thing we did not throw out our old Acer laptop, because while Geek Squad at Best Buy fixes Outlook… Read More

5 Tips for Developing Strong Buyer Personas (via )

Updated with recent news.  B2B Lead Generation | 5 Tips for Developing Strong Buyer Personas Buyer Personas are the foundation of great B2B marketing. (Note: Find New Customers has partnered with the Buyer Persona Institute to create a series of free training videos. Stay tuned.) To create great lead generation campaigns, you start with buyer… Read More