How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. I wrote this a long time ago, and my web site is no longer active. Sorry. One of the best ways to get more viewers to your LinkedIn profile is by adding a View My… Read More
2016 is the year to improve marketing
I believe marketing needs to dramatically improve this year. Forget blasting emails and using ads. Time to get smarter, I believe. Aberdeen found that almost 3/4 of the purchase is over when your salesperson meets them around Christmas. That means customers are in power today. Here are three things marketers need to do: Know customers… Read More
Step into the Spotlight and Get Noticed
This is the great book a speaker sent to me (She was recommended by my friend David Meerman Scott) and it helps business people get noticed in a noisy world. Ironically, I was a keynote speaker before my nasty fall, so I respect the ways top speaker use. She gave permission to share it –… Read More
Marketing Matters
Why it is the job of leadership to get important information. Read More
Merry Christmas and Happy New Year
Merry Christmas. We are back. Read More
5 Tips for Developing Strong Buyer Personas
Buyer Personas are the foundation of great B2B marketing plain and simple and there was a big discussion on Linkedin about personas recently. Fearless Competitor is the blog of the company Find New Customers and we have lots of great content for you there, as well as services like Buyer Personas. To create great lead… Read More
How I Grew GE by 242% in just 12 months and why my replacement failed
Jeff Ogden, President of Find New Customers once led GE for Business Objects and grew it dramatically in just 12 months. It is Martin Luther King day #MLKday and in his honor for all of my African-American friends, here’s his great quote: “Judge people on the content of their character rather than the color of… Read More
How Jeff Ogden grew GE revenue by 242% worldwide in 1990
Jeff Ogden of Find New Customers has been in software sales and marketing for a very long time indeed. And my greatest sales success is a story I want to share with you. About 15 years ago, I had a great success with GE so please let me share how that happened with you. It’s a… Read More
Content Marketing = Sales $, otherwise, Don’t Do It
The award-winning marketing expert, Jeff Ogden of Find New Customers finds a lot of marketing content on BtoB sellers websites. Some of it is pretty good. Some of it is atrocious. But most of it, I think, misses the mark of delivering revenue because of five key flaws: They lack deep buyer personas They’ve not mapped buyer… Read More
My Review of the book, Enchantment, by Guy Kawasaki
Guy Kawasaki (click on his name to be on of his 1.43 million Twitter followers) was a guest on Marketing Made Simple TV, interviewed by show Creator and Host Jeff Ogden (i’m @fearlesscomp on Twitter and Guy follows me, so you should too.) and I loved this book. Guy also has a new book, The Art of Social… Read More
Fearless Competitor by Jeff Ogden 