What is the ROI of Social Media?

Scott Stratten of Unmarketing created a compelling case in his post: THINGS WE SHOULD ASK THE ROI QUESTION ABOUT BEFORE SOCIAL MEDIA Social media is about conversations. So why do you need ROI, when you don’t need ROI for other things, like?: Meetings – massive time wasters Company coffee cups – where’s the revenue? Telephone… Read More

How big should our marketing budget be?

B2B Lead Generation | Size of the Marketing Budget I was recently asked this question by the VP of Marketing at a young software company. “For a software company, what percentage of revenue should represent our marketing budget?” Good question, but instead of a rough rule of thumb, Find New Customers suggests you do a… Read More