How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. I wrote this a long time ago, and my web site is no longer active. Sorry. One of the best ways to get more viewers to your LinkedIn profile is by adding a View My… Read More
The Power of B2B Lead Nurturing
As many as 9 out of 10 visitors to your website are not ready to buy, but most of them will eventually and I want to educate you on this important marketing topic of lead nurturing. This is why you need to share great content (focused on them and not you) with them over time… Read More
Conducting the buyer interview in buyer personas
Jeff Ogden (@fearlesscomp) of Find New Customers was trained in Buyer Personas by Adele Revella of the Buyer Persona Institute and Buyer Personas is one of the services Find New Customers offers you, so you can create more compelling marketing content in your business. (My good friend, Adele is working on a new book, so please… Read More
In Content Marketing, every word matters. Thus Buyer Personas matter!
Jeff Ogden, President of Find New Customers was trained in Buyer Personas in the Buyer Persona Master Class by the Buyer Persona Institute and Buyer Personas is one of the services we offer you. In order to use the right words in Content Marketing, Buyer Personas are essential in B2B marketing today, plain and simple.They’re the… Read More
Content Marketing = Sales $, otherwise, Don’t Do It
The award-winning marketing expert, Jeff Ogden of Find New Customers finds a lot of marketing content on BtoB sellers websites. Some of it is pretty good. Some of it is atrocious. But most of it, I think, misses the mark of delivering revenue because of five key flaws: They lack deep buyer personas They’ve not mapped buyer… Read More
My Review of the book, Enchantment, by Guy Kawasaki
Guy Kawasaki (click on his name to be on of his 1.43 million Twitter followers) was a guest on Marketing Made Simple TV, interviewed by show Creator and Host Jeff Ogden (i’m @fearlesscomp on Twitter and Guy follows me, so you should too.) and I loved this book. Guy also has a new book, The Art of Social… Read More
Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming
The Business Marketing Association is coming to Tampa Bay soon – within weeks. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. You have to register for the Sales Lead Management Association, but it’s free and you vote for up to three, This is awesome news for companies in the Tampa/St.… Read More
One Company I Never Want to Hear from Again Ever
Jeff Ogden of Find New Customers, who’s an award-winning marketing expert who has won the SLMA marketing award three years in a row, soon to be four. Please vote for Jeff Ogden of Find New Customers for the 2014 SLMA marketing award. You have to register for the Sales Lead Management Association, but it’s free and… Read More
The Problem with LinkedIn InMails – They Often Don’t Work
“Linkedin InMails come back undelivered WAY too often” says the marketing expert Jeff Ogden of Find New Customers, who’s won the SLMA award three years in a row, and is about to get a prestigious award later this month. I help people all the time – all day and all night on LinkedIn, Twitter, you name… Read More
The Time I was a Featured Guest on Hubspot TV
Jeff Ogden of Find New Customers was once a featured marketing expert on Hubspot TV with Karen Rubin and Mike Volpe. You can follow both of these Hubspot employees on Twitter or Jeff Ogden of Find New Customers too. In fact, our Twitter ID’s are on our name cards in front of us. That was… Read More
Fearless Competitor by Jeff Ogden 