Buyers personas are the foundation upon which great lead generation programs are built. (In a recent MarketingSherpa study, they found the biggest problem at B2B sellers was a lack of quality sales leads. Add in the lowest quota performance in history by CSO Insights and you’ll see why we share key lead generation ideas here.)… Read More
Are you ready for the 2011 social media tsunami?
Are you ready for the tsunami? Did a tweetchat last evening with the CEO of Massrelevance.com. Have you ever participated in a TweetChat meeting? If not, tune into #MarketerMonday by going to http://www.tweetchat.com at 8pm ET, signing into Twitter and searching for #mmchat. I want to share the profound lessons learned for B2B lead generation… Read More
Fearless Competitor by Jeff Ogden 