How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. I wrote this a long time ago, and my web site is no longer active. Sorry. One of the best ways to get more viewers to your LinkedIn profile is by adding a View My… Read More
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If you do something, become the best
One goal I have to become the best at what I do. That’s my clear goal. I’ve played a 12 string guitar for years and taking lessons on playing rock anthems is a clear goal of mine. Hopefully, Mark can help me set it up. I follow Fender on Twitter now. My company is now in… Read More
The Need to Focus on the Buyer
The world is changing fast. New technology comes all the time. For instance, smart robots and the new iPhone has a professional class camera. People are trying to grow their businesses and are looking for people to help them be successful. Are your salespeople prepared for that? I’ve seen great articles by sales leaders like… Read More
The Art of Digital Marketing
Loved the post on Digital Marketing that Seth Godin wrote for IBM entitled the Art of Digital Marketing. IBM donates to Seth’s charity, which is a touching event. He shared the awesome power of computers and artificial intelligence. They help us compete on Jeopardy for instance and our phones get smarter and smarter. We design… Read More
The Power of Being Different
On this day, I want to share a key marketing idea. The Power of being Different. What makes you unique? Take the iPhone. It is not like other phones. It revolutionized phones itself. REI closed and paid employees on Black Friday. That is the most prosperous day of the year. It was all over the… Read More
The Power of Being Different
On this day, I want to share a key marketing idea. What makes you unique and different? The Apple iPhone is unlike other phones. Apple revolutionized the cell phone world. REI, the outdoor retailer closed on the biggest shopping day of the year, yet employees were paid. They were all over the news. What do… Read More
The Awesome Power of Stories in Marketing
Does your marketing team tell stories to your buyers? Jeff Ogdeno, the award-winning marketing expert and President o f Find New Customers is a big believer in the awesome power of stories in marketing today. Good thing we did not throw out our old Acer laptop, because while Geek Squad at Best Buy fixes Outlook… Read More
Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming
The Business Marketing Association is coming to Tampa Bay soon – within weeks. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. You have to register for the Sales Lead Management Association, but it’s free and you vote for up to three, This is awesome news for companies in the Tampa/St.… Read More
Kraft gets 4 Times Better Results from Content than TV ads
Think TV ads are a good investment? Guess again. Jeff Ogden of Find New Customers shares some business lessons with you. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. You have to register for the Sales Lead Management Association, but it’s free and you vote for up to three,… Read More
The World-Class Network of Jeff Ogden of Find New Customers
One of the most important assets of anyone in marketing today is their network. And I’m proud of my network – for good reason. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. You have to register for the Sales Lead Management Association, but it’s free and you vote for… Read More
Fearless Competitor by Jeff Ogden 