Seth Godin had a great post on the Art of Digital Marketing about the amazing things you can do with computers and artificial intelligence. I loved that article and hope you like it too. It is also good for the world as IBM makes a donation to Seth’s charity. But he also shares that Marketing… Read More
The Power of Being Different
On this day, I want to share a key marketing idea. The Power of being Different. What makes you unique? Take the iPhone. It is not like other phones. It revolutionized phones itself. REI closed and paid employees on Black Friday. That is the most prosperous day of the year. It was all over the… Read More
Nice to get back in touch with Amanda Nelson at Ringlead
Jeffrey L. Ogden of Find New Customers used to write a lot of guest posts for the Salesforce.com blog, like the very popular article The Importance of Attitude, which was about my nasty fall and recovery a year ago. It’s already been shared on Twitter 100 times, so please check it out. (Doing much better… Read More
Who Should You Talk To? (in Buyer Personas)
Jeff Ogden, the Fearless Competitor (follow me on Twitter at @fearlesscomp) of Find New Customers was trained in buyer personas by the Buyer Persona Institute and Buyer Personas is a service we offer our clients, so we want to share more information with you. Why do Buyer Personas matter? Buyer Personas help you create better marketing content,… Read More
The 5 Insights that help put the rules to work for you
Jeff Ogden, the Fearless Competitor, (@fearlesscomp) was trained in Buyer Personas when Adele Revella invited him to be the first to take the Buyer Persona Master Class. Thank you, Adele! Please note that this is the blog of Find New Customers, the most likeable company in B2B marketing today. We work on that website almost… Read More
Using the information in your content strategy
Jeff Ogden of Find New Customers was trained in the Buyer Persona Master Class and Buyer Personas are one of the services offered by Find New Customers. Adele Revella (@buyerpersona) of the Buyer Persona Institute and joe Pulizzi(@joepulizzi) of the Content Marketing Institute are great resources for you and great friends for me. Adele is… Read More
Conducting the buyer interview in buyer personas
Jeff Ogden (@fearlesscomp) of Find New Customers was trained in Buyer Personas by Adele Revella of the Buyer Persona Institute and Buyer Personas is one of the services Find New Customers offers you, so you can create more compelling marketing content in your business. (My good friend, Adele is working on a new book, so please… Read More
In Content Marketing, every word matters. Thus Buyer Personas matter!
Jeff Ogden, President of Find New Customers was trained in Buyer Personas in the Buyer Persona Master Class by the Buyer Persona Institute and Buyer Personas is one of the services we offer you. In order to use the right words in Content Marketing, Buyer Personas are essential in B2B marketing today, plain and simple.They’re the… Read More
Content Marketing = Sales $, otherwise, Don’t Do It
The award-winning marketing expert, Jeff Ogden of Find New Customers finds a lot of marketing content on BtoB sellers websites. Some of it is pretty good. Some of it is atrocious. But most of it, I think, misses the mark of delivering revenue because of five key flaws: They lack deep buyer personas They’ve not mapped buyer… Read More
Kraft gets 4 Times Better Results from Content than TV ads
Think TV ads are a good investment? Guess again. Jeff Ogden of Find New Customers shares some business lessons with you. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. You have to register for the Sales Lead Management Association, but it’s free and you vote for up to three,… Read More
Fearless Competitor by Jeff Ogden 