The Best White Paper on B2B Demand Generation Ever Written!

How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. I wrote this a long time ago, and my web site is no longer active.  Sorry. One of the best ways to get more viewers to your LinkedIn profile is by adding a View My… Read More

A Down Year for Notre Dame

Notre Dame is normally expected to win 8 or 9 games in a 12 game season.  Every game is on national TV and they have more Heisman trophy winners than any other school. But this year was way down as they finished the year at 4-8. My freshman year Joe Montana was our quarterback. Losing… Read More


If you do something, become the best

One goal I have to become the best at what I do.  That’s my clear goal. I’ve played a 12 string guitar for years and taking lessons on playing rock anthems is a clear goal of mine.  Hopefully, Mark can help me set it up. I follow Fender on Twitter now. My company is now in… Read More

The New Importance of Marketing

Marketing plays a larger role than ever – in my opinion.  Ask you and your business some important question, like How do you make your company different and unique? How is your company perceived? How do people think about your company? Marketing and word of mouth plays a larger role than ever in shaping these… Read More

The Need to Focus on the Buyer

The world is changing fast.  New technology comes all the time.  For instance, smart robots and the new iPhone has a professional class camera. People are trying to grow their businesses and are looking for people to help them be successful.  Are your salespeople prepared for that? I’ve seen great articles by sales leaders like… Read More

Our Life in a Digital World

Seth Godin had a great post on the Art of Digital Marketing about the amazing things you can do with computers and artificial intelligence. I loved that article and hope you like it too.  It is also good for the world as IBM makes a donation to Seth’s charity. But he also shares that Marketing… Read More

How to get start with Marketing – Step 1 – Buyer Personas

Buyer Personas help you create better marketing content, plain and simple. Adele Revella of The Buyer Persona Institute and Tony Zambido are the top experts in buyer personas. Suggest you visit their websites to learn more about Buyer Personas. Thanks to, Find New Customers still has all the great content from the Buyer Persona… Read More

Pithy sayings by Seth Godin in a great book

What To Do When It’s Your Turn (and it’s always your turn) is a great book by Seth Godin that was given to Jeffrey L. Ogden of Find New Customers by his partners at Likeable Local. Thank you Likeable Local. Got a great book from my son Matt, the 7 Habits of Highly Effective People… Read More

Who Should You Talk To? (in Buyer Personas)

Jeff Ogden, the Fearless Competitor (follow me on Twitter at @fearlesscomp) of Find New Customers was trained in buyer personas by the Buyer Persona Institute and Buyer Personas is a service we offer our clients, so we want to share more information with you. Why do Buyer Personas matter? Buyer Personas help you create better marketing content,… Read More