The Content Marketing Institute says that Buyer Personas are one of the most overlooked areas of marketing today, with 8 out of 10 getting a failure grade. I agree. The main reason is that company’s lack training and don’t know how to conduct a quality buyer persona. Nor do they know how to document the… Read More
How to Find New Customers – the Definitive Guide to B2B Demand Generation
“One day they’ll create “The definitive guide to definitive guides.” That joke was recently shared about Marketo’s propensity to name their content “Definitive Guide to….” They love that naming convention. However, there’s one document that really deserves to be called a “definitive guide.” In fact, it was originally sponsored by Marketo. (Thank you, Jon Miller!)… Read More
Fearless Competitor by Jeff Ogden 