The Top Marketing Priority of 2016 – Know Customers


Why customer insights matter most. Read More

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7 Personality Traits of Top Salespeople – from the Harvard Business Review


Jeff Ogden of Find New Customers (@fearlesscomp on Twitter) worked in sales for software firms for many years, including firms like Optum Software and Business Objects, and I did have lots of success, but why? This is one of our most popular posts ever so I want to bring it back. “If you ask an extremely… Read More

How I Grew GE by 242% in just 12 months and why my replacement failed


Jeff Ogden, President of Find New Customers once led GE for Business Objects and grew it dramatically in just 12 months. It is Martin Luther King day #MLKday and in his honor for all of my African-American friends, here’s his great quote: “Judge people on the content of their character rather than the color of… Read More

How Jeff Ogden grew GE revenue by 242% worldwide in 1990


Jeff Ogden of Find New Customers has been in software sales and marketing for a very long time indeed. And my greatest sales success is a story I want to share with you. About 15 years ago, I had a great success with GE so please let me share how that happened with you.  It’s a… Read More

To Protect Your Sales Margins, Nothing is Free


How to Win Big Deals without Giving Away the Store Jeff Ogden of Find New Customers, the nicest company in BtoB marketing today, has lots of sales experience, particularly in the software industry. I worked for Agile Software, Optum Software and Business Objects too. Did you know that this blog was named the Top B2B… Read More

Great work with Find New Customers client Mintigo yesterday


Happy clients are the key to a growing business Yesterday, I was working with their content marketing expert, Sophia Wong.  I told Sophia about the Salesforce.com blog post publishing on October 20th called “The Importance of Attitude.”.  She asked me to send her a draft and I did. She said she loved it and I… Read More

Step 4: Lead Scoring – What is it and what does it have to do with lead nurturing?


Let’s say you’ve done all the earlier marketing steps: You hired a pro and developed buyer personas. (If you did, you are ahead of 98% of companies out there today.) You created content marketing – ebooks, white papers, videos, case studies, etc. You bought marketing automation and set up lead nurturing First, let me ask… Read More

Go Back and Read Yesterday’s Great Post


Five Marketing Lessons learned from marketing Find New Customers This post shares some invaluable insights from a top marketing expert on how he marketed his own company – the new Florida based demand generation agency Find New Customers.  Since so many small and medium sized businesses do zero marketing, these insights are just what the… Read More

Aligning Sales and Marketing – Why It’s Not Working and What to Do About It


B2B Demand Generation | Aligning Sales and Marketing – the Importance of Elephants Each day I hear the drumbeat…Align sales and marketing for revenue results. One problem: The message is wrong and is not working. Marketing and Sales are as far apart as ever in most firms. At one of Find New Customers clients the marketing… Read More

How to Attract Prospective Buyers


B2B Lead Generation | How to Attract Prospective Buyers The President of Find New Customers shares a really brief Sllideshare presentation on Simple Ideas to Attract Buyers to your business – including a YouTube introduction. What do you think? We love comments and people who share. Jeff Ogden is President of the B2B lead generation… Read More