5 Tips for Developing Strong Buyer Personas


Buyer Personas are the foundation of great B2B marketing plain and simple and there was a big discussion on Linkedin about personas recently. Fearless Competitor is the blog of the company Find New Customers and we have lots of great content for you there, as well as services like Buyer Personas. To create great lead… Read More

How Jeff Ogden grew GE revenue by 242% worldwide in 1990


Jeff Ogden of Find New Customers has been in software sales and marketing for a very long time indeed. And my greatest sales success is a story I want to share with you. About 15 years ago, I had a great success with GE so please let me share how that happened with you.  It’s a… Read More

5 Tips in Building a Great Website in BtoB Marketing


I’m old enough to remember a time when businesses debated whether or not they needed a website, but those days are gone forever. Today, your website is more important than it has ever been. When your salespeople leave a message and give a company name, the prospect is more likely to visit your website than… Read More

Want to grow your sales? Stop selling!


This is one of the most common advice I give to businesses. To sell more – stop selling. In fact, when I was working part time at Best Buy, I would tell customers “I’m not a salesperson, but plenty of people buy from me.”  Customers loved it. Start helping and stop selling and watch sales… Read More

Last Chance: Entrepreneurial Selling Enrollment Closing Tomorrow


Entrepreneurial Selling enrollment closes tomorrow. Last week, the good folks at RAIN Group opened enrollment to their new, online sales training program, Entrepreneurial Selling and I introduced you to their incredible charter member deal. The response and excitement about the new program has been tremendous. Given all the buzz, I didn’t want you to get… Read More

Enterprise Selling is Live!


by John Doerr Are you an entrepreneur looking to get your business off the ground? Do you work for a growing company that has great ideas, but just can’t seem to generate the sales it needs? If so, I’ve got an announcement just for you: we just launched our brand new online learning program, Entrepreneurial… Read More

Enterprise Selling is Live Today!


Enterprise Selling goes live today! If you’ve enjoyed those great free videos by Mike Shultz, and want to learn from the best in the business, you can finally sign up today here: Enterprise Selling Watch for a more comprehensive post in a couple of hours. Full disclosure: This email contains affiliate links and Find New… Read More

Why Sales needs Content Marketing and Marketing Automation


B2B Demand Generation | The Benefit to Sales If you’re in BtoB Sales, you may be thinking that this great content stuff and demand generation talk belongs in marketing. After all, you need to close deals! “This mumbo-jumbo’s not for me. I need to be out there talking to prospective customers.” I think the problem… Read More

Performance Planning 2.0: 4 Steps to Turn Around Under-Performers


B2B Demand Generation | How to Turn Around Under-Performers Did you know that the content from this blog and Find New Customers is taught at two of the top business schools – Stanford and the University of Notre Dame? That demonstrates our superb knowledge of B2B lead generation. This post was written by Find New… Read More