7 Personality Traits of Top Salespeople – from the Harvard Business Review

Jeff Ogden of Find New Customers (@fearlesscomp on Twitter) worked in sales for software firms for many years, including firms like Optum Software and Business Objects, and I did have lots of success, but why? This is one of our most popular posts ever so I want to bring it back. “If you ask an extremely… Read More

Right Time, Real Time Selling

Jeff Ogden, an award-winning marketing expert and President of Find New Customers, the nicest company in B2B marketing, wants to bring back this post from years ago, because it has good information for you. Editor’s note: Eloqua has been acquired by Oracle and my LinkedIn Profile is at the top right of this blog, which… Read More

Content Marketing = Sales $, otherwise, Don’t Do It

The award-winning marketing expert, Jeff Ogden of Find New Customers finds a lot of marketing content on BtoB sellers websites. Some of it is pretty good. Some of it is atrocious. But most of it, I think, misses the mark of delivering revenue because of five key flaws: They lack deep buyer personas They’ve not mapped buyer… Read More

How Changing Sales is Impacting Your Business (without your knowledge)

At the nicest B2B marketing company, Find New Customers, we’ve really cranked up marketing. That’s important for smaller businesses in this noisy world of today. And we’re working on a great video clip that will blow away business executives. Stay tuned! Frankly, in our long history, it’s something I’ve never done before. But since my… Read More

The Appalling State of Marketing in Florida

Asking «COMPANY_NAME» 5 direct marketing questions This blog has a new and beautiful template. What do you think of it? As an award-winning marketing expert, Jeff Ogden, President of Find New Customers, has been calling and visiting the websites of Tampa Bay area company.  Though there were a couple of marketing savvy company, like ConnectWise,… Read More

Why Companies Should Do SCORE BEFORE hiring Demand Generation Managers

I believe SCORE will enable businesses to craft a world-class demand generation process, and get much better results, than hiring a demand generation manager first. SCORE (Simple, Clear, Optimal Revenue Enhancement) is a well crafted process and was used in many companies – it’s proven and takes between 4-6 months to implement fully. Getting a… Read More

Aligning Sales and Marketing – Why It’s Not Working and What to Do About It

B2B Demand Generation | Aligning Sales and Marketing – the Importance of Elephants Each day I hear the drumbeat…Align sales and marketing for revenue results. One problem: The message is wrong and is not working. Marketing and Sales are as far apart as ever in most firms. At one of Find New Customers clients the marketing… Read More

How to Attract Prospective Buyers

B2B Lead Generation | How to Attract Prospective Buyers The President of Find New Customers shares a really brief Sllideshare presentation on Simple Ideas to Attract Buyers to your business – including a YouTube introduction. What do you think? We love comments and people who share. Jeff Ogden is President of the B2B lead generation… Read More

Last Chance: Entrepreneurial Selling Enrollment Closing Tomorrow

Entrepreneurial Selling enrollment closes tomorrow. Last week, the good folks at RAIN Group opened enrollment to their new, online sales training program, Entrepreneurial Selling and I introduced you to their incredible charter member deal. The response and excitement about the new program has been tremendous. Given all the buzz, I didn’t want you to get… Read More

The Problem with Kids: How Your Products and Services are Truly Perceived

B2B Lead Generation | Why your products and services are like your kids Want to crank up sales and profits in your company? Then stop talking about your kids. I adore my kids. Three boys – 18, 15, and 12. Great kids. Want to watch my videos or flip through our family photos? Of course… Read More